In music and sports, the backline is the essential support behind the people in the spotlight. It is the equipment, preparation, and behind-the-scenes structure that allows the frontliners to do their work well.
For union members, officers, stewards, business agents, benefit administrators, and families, the helpline acts as a backline of support. It is there in the background, ready when someone needs help, guidance, or a steady voice in a difficult moment.
Your members are the ones doing the hard work in the foreground. They are on the jobsites, on the road, in the field, and in the day-to-day pressure of keeping their industries moving and we want your members to know that not only Backline, but YOU stand behind them.
Backline gives members a place to turn and it gives leaders a trusted resource when they are worried about someone. It gives fund administrators a practical way to help members access care earlier. And it gives the union a stronger support system without asking leadership to carry every crisis alone.
Backline is the support behind the people in the foreground. We work hard to give support and strengthen the people on the front lines, making sure the people doing the work have what they need to keep going.
A stronger foundation for the people doing the work, 24/7/365.
We create an easy, frictionless path to help.
We stay available to members 24/7/365, on Holidays, special occasions, whatever so that members have the care they need WHEN they need it. Crisis doesnt happen 9-5 Monday through Friday.
How It Works
We help you communicate
Members need to hear about the helpline often, in plain language, through trusted union channels.
We give you feedback
We deliver quarterly reports back to leadership about the issues members are facing. The data is completely anonymous and has proven to be integral in the development of further resources for members and funds allocations.
We create an easy, frictionless path to help.
We work with members to access the helpline by ensuring they have the materials they need. We then find the right referrals for their needs. We do follow ups to ensure they are paired effectively.
Members and their families have a place to start
When a member, family member, steward, or union leader is concerned, they have a confidential place to call for support and next steps.