In music and sports, the backline is the essential support behind the people in the spotlight. It is the equipment, preparation, and behind-the-scenes structure that allows the frontliners to do their work well.
For union members, officers, stewards, business agents, benefit administrators, and families, the helpline acts as a backline of support. It is there in the background, ready when someone needs help, guidance, or a steady voice in a difficult moment.
Your members are the ones doing the hard work in the foreground. They are on the jobsites, on the road, in the field, and in the day-to-day pressure of keeping their industries moving.
The helpline stands behind them.
It gives members a place to turn and it gives leaders a trusted resource when they are worried about someone. It gives fund administrators a practical way to help members access care earlier. And it gives the union a stronger support system without asking leadership to carry every crisis alone.
Backline is the support behind the people in the foreground.
It reflects the role of the helpline perfectly: giving support and strengthening the people on the front lines, making sure the people doing the work have what they need to keep going.
That is what this helpline is designed to be for unions.
Quiet support. Reliable guidance. A stronger foundation for the people doing the work.
We learn about your specific needs
We talk with leadership about your membership, industries, current benefits, concerns, and goals.
We create an easy, frictionless path to help.
We clarify how members will access the helpline, what issues it will support, and how referrals or resources will be handled.
How It Works
We help you communicate
Members need to hear about the helpline often, in plain language, through trusted union channels.
We give you feedback
We deliver quarterly reports back to leadership about the issues members are facing. The data is completely anonymous and has proven to be integral in the development of further resources for members and funds allocations.
Members and their families have a place to start
When a member, family member, steward, or union leader is concerned, they have a confidential place to call for support and next steps.